De 5 fases van Design Thinking en hoe ze jouw teams succesvol maken.

People are generally dependent on fixed thinking patterns. Without these patterns, you would have to figure out anew with every door that you need to press the handle down and push simultaneously to open it. Thanks to these fixed patterns and assumptions, we can perform many everyday actions on autopilot, such as eating or walking.

We develop these fixed thinking patterns at work as well. An expert in their field often encounters a problem similar to one they’ve solved before. Therefore, the expert tackles the challenge using previously applied techniques, relying on experience and assumptions. This approach is often very useful but can sometimes result in tunnel vision, where the most logical and obvious solution is overlooked.

Design Thinking helps people think ‘outside the box.’ It is a non-linear, iterative process that teams use to understand actual users, question assumptions, redefine problems, and create innovative solutions.

Design Thinking helps teams find the sweet spot between feasibility, viability, and desirability, while considering the real needs and desires of the people for whom they are developing the solution. This method is especially suited for situations where problems are poorly defined or unknown, making it highly applicable to software development!